YOUR WORK IS BIGGER THAN THE OUTPUT.
You know internal comms makes a difference. The harder part is showing it. Not just what you’ve delivered, but the influence you have and the contribution your work is making.
It's time you had the evidence.
WHO IT'S FOR
SOUND FAMILIAR?
“I know we’re doing good work. I need a stronger way to show the difference it’s making.”
“I’m so close to the day-to-day, it’s hard to see the bigger picture.”
“I want to understand where internal comms is strongest, and where it could make a bigger difference.”
SEE THE WHOLE PICTURE.
How your IC function works. The influence it has. The contribution it's making.
A FIRST LOOK
ONE REPORT.
YOUR ORGANISATION.
The IC Report gives you a structured, expert-led analysis of your internal comms function, showing how IC is working, the influence it has, the contribution it’s making and where to focus next.
Your knowledge counts
Your organisational knowledge is part of the picture.
Built for this
A rigorous methodology created specifically for internal comms.
Expert reviewed
Every report is reviewed and interpreted by an experienced IC expert.
Evidence you can use
Make IC’s contribution easier to see, explain and stand behind.
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Where to focus next
Clear next moves, so your energy goes where it counts.
A CLOSER LOOK
WHAT YOUR REPORT WILL TELL YOU.
01
YOUR CURRENT POSITION
A description of how IC operates today. There's no single right answer: the right position is the one that fits what your organisations needs from IC.
02
WHAT'S SHAPING IT
Where you are across the three areas The IC Report looks at: how IC works, how IC influences, and how IC makes an impact.
03
WHAT STANDS OUT
What's working best and where to focus next, in each area.
04
YOUR NEXT MOVES
A practical next move for each area, with a check on whether your team has the room to act.
Every report is reviewed by an IC expert before it's released, and comes with an additional one-page summary for your leaders.
FROM THE FOUNDER
WHY WE BUILT THE IC REPORT.
Internal comms has been asking the same questions for years.
How good are we, really?
What difference are we making?
Where should we focus?
How do we make the value of IC easier for the business to see?
We built The IC Report because we deserve better answers. Not more activity to point to, or more measures in isolation, but a clear, credible picture of where IC stands, what it contributes and what will make the biggest difference next.
Jessica Roberts
FOUNDER, THE IC REPORT
Say it loud. I see.
See the value of your work. See the impact you're making. See exactly where to go next.
A personalised, expert-reviewed analysis of your internal comms function. It looks at how IC works, the influence it has, the contribution it’s making, and where to put your energy next. It’s about how you work, not what you work on.
Anyone responsible for internal comms, whether you lead a team or do it all yourself. It's also valuable for senior leaders who want a clearer view of IC's contribution in their organisation.
Every report includes:
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a personalised analysis of your IC function, using a methodology built specifically for internal comms
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review by an experienced IC expert, so you get a considered judgement, not just a score
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practical Next Moves, showing where to focus your energy
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a one-page summary for senior leaders
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a one-to-one debrief with your IC expert to talk through your findings​
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In short: focused expert attention on your IC function, and evidence you can use straight away.
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Share what you know about how IC works in your organisation through a guided online assessment, designed specifically for internal comms. We do the rest.
Your report arrives within two weeks of completing your guided online assessment, followed by your debrief.
Typically, an audit looks at things like channels, campaigns and content. The IC Report looks at the function behind them: how IC works, the influence it has and the contribution it's making.
It uses a methodology developed specifically for internal comms, shaped by professional practice, research and input from across the IC profession. Your knowledge of the organisation is combined with a consistent framework and evidence of IC's contribution. The findings are then reviewed by an experienced IC professional, bringing expert judgement to the interpretation.
An experienced IC professional who understands the realities of the job. The IC Report was founded by Jessica Roberts, an IoIC Fellow with over 20 years' experience.
No. It shows what's working well alongside what could be stronger, and recognises that not everything affecting IC is within your control.
Yes. What you share is used to prepare your report and is handled in line with our privacy notice. Your report is yours to share as you choose.
£10,000 + VAT. This includes your personalised report, expert review, Next Moves, a summary for senior leaders, and a one-to-one debrief with your IC expert. We can invoice your organisation directly.
Places open in November 2026, to a limited number of organisations at a time. Join the waitlist to hear first, or email hello@theicreport.com to talk about getting started.